Thursday, October 14, 2010

The Economist calls WHAT'S MINE IS YOURS the better book...

On the blog devoted to the individuals and ideas behind the latest trends in business and management, Schumpeter calls Rachel Botman and Roo Rogers' WHAT'S MINE IS YOURS:  The Rise of Collaborative Consumption the better of the two books, the other being THE MESH:  Why the Future of Business is Sharing by Lisa Gansky.  It doesn't quite say Gansky's business pitch is a pale imitation of Rachel and Roo's original, though that would be true.

Treehugger has a wonderful podcast interview with Roo about the book.

Edwards Magazine Bookclub reviews the book, saying:


 "Stringing together stories of change and the power of community, the authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can’t help but become converted to this new world order."

..."Botsman and Rogers weave a compelling tale of a utopian world knit together by the ubiquitous connectivity that is the Internet today. If their ideas were their own, a true consumption manifesto, we might be willing to dismiss them as new-age socialists. They are not socialists but oracles, revealing our reality and showing us the way to a better place. What’s Mine is a modern parable, showing the ideas and ideals of a better way to live without demanding that it is the only way to live. In teaching without confrontation, we learn to trust not only the idea of social consumption but we realize that we yearn for it. It is in that realization that we begin to understand the folly of our ways and seize on that desire to be a part of consumerism re-born.

If What’s Mine Is Yours sounds like a religious experience, it is pretty damned close. If you have ever questioned the hyper-consuming, hyper-speed, hyper-competitive world foisted on us by the baffoons of Jersey Shore or Big Brother, then this book will be a true awakening. If, as Botsman and Rogers claim, we express who we are by what we join, then becoming a part of the new community of consumerism and abandoning the wanton gluttony of our recent past is very telling indeed."



We're also happy to share the link to dowser's interview with Rachel, and another link to mainstreet.com's interview with Rachel.